Adrain Coates

Adrian commenced his role as Director of Strategy and Insights at Screen Australia in October 2025, bringing strong experience across research and insights, policy, and stakeholder engagement. His background includes time in consulting, delivering strategic projects across media and entertainment.

Adrian spent eight years at SBS, where he led the strategy function during a transformative period in Australian broadcasting, before becoming Head of Audience Data and Insights. In these roles, he combined traditional media analysis with emerging data capabilities to inform content and corporate decision‑making.